Meet Sandra: Klu founder & PH expert

Sandra, Klu founder
Sandra, Klu founder

I recently launched IACrea on Product Hunt. Before the launch, I asked Indie Hackers tips to succeed at a Product Hunt launch. Dan recommended that I contact Sandra to get advice. Which I did, the day after I was on a call with her. She’s super nice and I thought it would be really cool to present her to you.

You built, can you tell us the story behind it? Is it your first SaaS? was born out of the frustration we experienced when trying to find relevant information quickly and efficiently. We realized that with the increasing amount of data available, traditional search methods were no longer sufficient. We wanted to create a personal search engine that not only provided fast results but also offered workflows to help users navigate and process their information effectively.

What is your strategy to reach customers?

Our strategy for customer acquisition involves a combination of organic growth and targeted marketing efforts. We focus on building a strong online presence through content marketing, social media engagement. Word-of-mouth referrals and positive reviews have also played a significant role in driving user acquisition for us.

Can you share some stats?

Since our launch on Product Hunt, we have gained nearly 2,000 users, with over 100 paying customers. These initial numbers are promising, and we're excited about the growth potential that lies ahead. was the 3rd product of the day on product Hunt, congratulations! Do you have tips to share in order to succeed with a PH Launch?

Make your launch page feel authentic and personal, connecting with your audience on a human level. Build a "notify me" page before the launch to gather interested users who want to receive notifications and updates. Proactively build a community of users and supporters by fostering genuine relationships. Engage with people, listen to their feedback, and offer value to create a loyal and supportive user base. Don't be afraid to share your journey openly. Transparency breeds trust, sparks conversations, and encourages others to celebrate wins and losses with you. It also opens doors for valuable advice, resources, and collaborations.

Pauline's note: Sandra helped me to reach 3rd product of the day as well with IACrea :)

What are the main issues you encountered during your entrepreneur’s journey?

Like any startup, we faced several challenges along the way. One of the main hurdles is defining and refining our product-market fit. It required continuous validation, testing, and iterations to ensure we are meeting the needs of our target audience effectively.

What are your tips for people who want to create a SaaS too?

Validate your idea early on by conducting thorough market research and getting feedback from potential customers. Ensure that there is a genuine need for your product and that you can provide a unique solution. Test your assumptions and iterate quickly. Embrace an iterative approach to development, gathering user feedback and making improvements based on real-world usage. Focus on sales and revenue generation from the start. Building a sustainable business model is crucial for long-term success. Finally, be prepared for the journey ahead. Entrepreneurship can be challenging, so surround yourself with a supportive network, stay adaptable, and be ready to learn from both successes and failures.

Final words, can you share a fun fact that happened to you?

The entire journey of building has been incredibly fun and rewarding. One memorable moment was when we won the Arctic15 competition and received a 200k prize. It was a validation of our hard work and a boost of confidence to continue pushing forward. Additionally, forming connections with other amazing founders who are building innovative products has been a highlight. The sense of community and collaboration within the ecosystem is truly inspiring.



About the Author:
Pauline is an indie hacker who built several SaaS. Her latest one is IAcrea to do instant home staging thanks to AI.